Photo: Sportsalm
The new Sportalm in Terminal 2 attracts visitors with its alpine design and culinary specialities.

Various offerings in the non-aviation segment

The Commercial Activities business division at FMG acts as the Center Manager, developing all the retail and catering spaces in the two terminals and in the München Airport Center (MAC). It is also responsible for all offerings regarding parking and the marketing of advertising space. Commercial Activities also designs and holds numerous events, especially in the MAC Forum. With this portfolio, the business division addresses the end customers, especially the passengers, as well as employees and visitors. This business division therefore makes a significant contribution to the revenue from the non-aviation segment.

High demands for ambiance and quality

Customers value Munich Airport as an innovative location with a distinctive Bavarian charm and five-star quality. Business partners, advertisers, and retail unit lessees use the airport to position their products, services, and brands. Munich Airport therefore attaches great importance to nurturing a positive relationship between the traffic and sales areas and to ensuring a suitable mix of sectors and brands. The airport’s approach is centered around strong national and international brands and a unique Bavarian identity with impressive brand recognition.

Allresto Flughafen München Hotel und Gaststätten GmbH provides a diverse range of culinary options at Munich Airport. It runs around 75 percent of all catering facilities at the airport. The high standard of the international, German, and Bavarian dishes on offer is reflected in the airport’s strong results in the Skytrax World Airport Awards and its popularity among guests. The offering was supplemented in 2017 in the public area of Terminal 2 by the Sportalm restaurant in an Alpine design and with a large sun terrace. In the past fiscal year, Allresto also expanded the municon conference and meeting center. The event space near to the terminals now features over 34 rooms to cater for groups of four through a maximum of 180 persons. An exclusive restaurant rounds off the portfolio of municon.

Eurotrade Flughafen München Handels-GmbH, a wholly owned subsidiary of FMG, operates 60 shops featuring a wide range of products. The assortment ranges from duty-free items through press and travel items and even includes fashion, watches, and jewelry. As a customer-oriented service provider, eurotrade always reflects the latest retail trends quickly in its shops. For example, one such trend is the sale of regional products such as chocolate, veal sausages, and beer. eurotrade is also innovative in terms of its payment systems: Since December 2017, WeChat Pay has been available for Chinese customers, as has the digital payment service Alipay. eurotrade was the first retail company in Europe to introduce this payment method. A website is now also available for Chinese customers where they can reserve and pay for selected items, and then collect them in person at the airport.

Innovative parking services

Munich Airport expanded its parking facilities in 2017. For example, it further enhanced its online booking service and introduced new functions, such as paperless entry at the barrier using a QR code on a cellphone. With the new E-Charge Valet Parking service, drivers can hand over their electric car on the approach to the terminal and then find it fully charged again when they return. In the coming years, several new parking lots will be built at Munich Airport. For example, 2017 saw the start of construction on the parking lot P51 in the Visitors Park. At the same time, existing parking lots were renovated. As the car hire business registered strong growth in 2017, a new car hire center is currently in the planning stage.

MAC forum: popular location for events and advertising

The roofed-over open-air MAC forum between the two terminals – the largest such area in Europe – regularly hosts special events for passengers and visitors. The past fiscal year saw the following highlights at the MAC forum:

  • Tennis: For the third time already, tennis matches were held at the airport prior to the BMW Open.
  • Taste & Style: In its second year, the food festival once again attracted numerous visitors with the latest in culinary trends.
  • Bike & Style: International stars from the mountain-bike and free-ride scene showed off their skills in spectacular shows. Visitors demonstrated their talents at various workshops.
  • Airport Basketball Days: The highlight of this entertaining program featuring some top-quality players was the match between the basketball teams from Bayern Munich and Real Madrid.
  • Christmas and Winter Market: The atmospheric market with a public ice rink has quickly become a tradition.

Advertising customers find an attractive environment at Munich Airport reaching target groups with strong purchasing power and high contact numbers. The large advertising area on the western facade of Terminal 2 is an impressive showcase. For example, this area featured both Lufthansa and Audi as advertising partners in 2017, as well as the tourist region of Kitzbühel. Advertising clients also have the opportunity to use entire spaces, promotion areas, and showrooms in the terminals to showcase their products. It was because of this that the airport succeeded in winning Chanel as a new customer in the premium segment and in staging an elaborate campaign for the new fragrance «Gabrielle» in Terminal 2.

Photo: MAC-Forum
Thanks to the MAC Forum in the center of the airport, Munich Airport possesses a unique event location.